Sales and Marketing Leadership

Stay current with industry trends and best practices.

These courses are designed to help business leaders develop the skills necessary to lead and motivate a high-performing sales team, while also leveraging social media to drive sales and grow the business.

If you are in a leadership role in sales and marketing, or are looking to advance in your career in these fields, taking this course can be highly beneficial for you.

Micro-credentials are short, concentrated groups of courses that are really flexible. You can take as many as you like, in any order, and because they are asynchronous you can take them at any time it suits you. You will be awarded a badge for each individual course, once you have completed all four courses you will gain your micro-credential.

The cost for each individual course listed below is $60. For more Information email: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course Listing

Course ID:

Name: Motivating Your Sales Team

Course Outcomes:

Discuss how to create a motivational environment.
Explain the importance of communication and training in motivating sales teams.
Determine steps your organization can take to motivate sales team members.
Outline the benefits of tailoring motivation to individual employees.
Apply the principles of fostering a motivational environment to your own organization.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course ID:

Name: Coaching Salespeople

Course Outcomes:

Define coaching.
Identify and monitor key information.
Communicate effectively.
Use coaching techniques.
Avoid common mistakes.
Define coaching.
Identify and monitor key information.
Communicate effectively.
Use coaching techniques.
Avoid common mistakes.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course ID:

Name: Social Media In The Workplace

Course Outcomes:

Define social media.
Describe different ways social media is used and altered.
Build and maintain a social media policy.
Keeping your social media secure.
Establish rules for social media company posts.
Outline the benefits and pitfalls of using social media.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course ID:

Name: Social Media Marketing

Course Outcomes:

Describe different social media platforms.
Identify audience.
Monitor and measure performance.
Consider the pros and cons before making decisions.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.